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If your prospects are searching for your products or services on the internet
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If so, what words they are using to find them
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What the likelihood is of them buying your products and services online
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What websites they visit whilst looking for your products and services
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Who your competition are online (it may not be who you think)
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Where your competition are advertising, how much they are paying for it, and how effective their advertising is
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Where your competition are getting their visitors from
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A list of the words and phrases you should be focusing on to attract targeted visitors to your website
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Approximate costs you would pay to advertise your products and services using pay-per-click services (PPC)
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The approximate number of visitors you could get to your website if it could be found on page one of the search engines.
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